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Tech

Forging Uncharted Paths: Redefining Partnership Opportunities in Advertising

In 2024, the advertising partner landscape continues to evolve rapidly, driven by technological advancements and shifting consumer behaviour. Advertising agencies and tool providers increasingly prioritise data-driven strategies, leveraging AI and analytics to personalise campaigns and optimise performance. Retail media networks like Amazon and Walmart are making significant investments towards helping advertising partners realise this vision.
by Carl Williams
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